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DEAR MOM
TYPOGRAPHY
APRIL 2021
An alternative film about the complexities surrounding mother-daughter relationships.
I had the pleasure of designing the typography that was used throughout the film. The director felt as if there were very few typefaces that could be used for more than one visual atmosphere. Therefore, I created a typeface titled “Alter Ego” that can express the two opposing tones of light and dark depending on the context and colour that it is placed in. Each letter of the typeface varies in weights and is unproportionately taller than an average typeface, to create a sense of unease when reading. It evokes both an eerie feeling, while simultaneously being on the softer end due to the round nature of the serifs and corners.
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